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DECEMBER 2015 | beautylaunchpad.com | 79 Ruth Roche's latest portfolio demonstrates that you don't need a fortune to create a collection that looks like a million bucks. —AMY DODDS Sure, time is money—but what price can you put on collaboration and artistry? Oh, about $123. That's how much Butterfl y, this exclusive collection from Pureology Artistic Ambassador Ruth Roche, cost to create. The team was inspired by a butterfl y's life cycle—bright colors, different textures and various shapes represent the metamorphosis from caterpillar to chrysalis and beyond. "Butterfl y was a collaboration with photographer Rod Spicer and makeup artist Miriam Azoulay," Roche explains, "a testament to the fact that creating a cohesive, beautiful collection is possible without having to spend a lot of money." SHE'S COME UNDONE For this look, another synthetic wig was cut, pulled apart and sprayed with white hairspray to create a sense of airiness. "An ace bandage was dyed olive green and wrapped around the model's neck and face," adds Roche, "so it kind of looks like she is evolving out of a cocoon."