Beauty Launchpad Magazine

DEC 2015

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Page 62 of 132

Trendsetters/ Beauty Scene with the help of top stylists from Amsterdam, Switzerland, Taiwan, Italy and New York. The fact that such talent came from all over the world to lend their unique perspective is as impressive as the looks themselves. Corby designed the collection after traveling the world with other members of the Artistic Team; the styling refl ects the runways of Paris and the streets of Taiwan. And as this collection is all about the "V," it's also all about volume. "This season, we're on the verge of something big!" Corby teases. "Hair with attitude and altitude!" What makes Volume Reimagined so special is that Corby creates volume through a reinvented shape: "This year's collection was inspired by a renewed sense of boldness in shape, proportions, shadows and movement." Meanwhile, the product formulation process kept beauty pros in mind. "We're making things stylists are really passionate about, things they really need in the salon," states Rita Perna- Allor, Global Artistic Team Member. "Every single product we make helps to achieve dynamic looks." The Caviar Volume Collection will be available worldwide starting in February. Products to look out for include reformulated Shampoo and Conditioner, Miracle Multiplying Volume Mist and Thick & Full Volume Mousse. Alterna's education and creative teams will be ready to teach the styles come spring—until then, you can enjoy the exclusive fi rst looks here! Alterna Artistic Team Members Tyker Ho (left) and Antonio Velota prep models on set. 60 | BEAUTY LAUNCHPAD | DECEMBER 2015 HAIR: MICHAEL SHAUN CORBY; HAIR ASSISTANTS: ALTERNA HAIRCARE HOUSE OF EXPERTS; PHOTOGRAPHY: JEFFREY GRAETSCH

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