Beauty Launchpad Magazine

DEC 2015

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Volume Reimagined Alterna Haircare advises stylists to go big or go home. —EMILIE BRANCH 58 | BEAUTY LAUNCHPAD | DECEMBER 2015 TREND S ETTER S Beauty Scene W e've all heard of oval, square and round face shapes, but what about creating the perfect "V" shape? Alterna Haircare is here to educate us about the new trend, while introducing its premier Volume Reimagined collection. Michael Shaun Corby, Vice President/Global Creative Director, and the Global Artistic Team took us behind the scenes of the latest shoot introducing the Caviar Volume product line. "Our muse came not in the form of an individual/place/era, but rather in the form of the letter 'V,'" he explains. "It's all about 'V's. Each look in the collection has a 'V' name [think: Vortex, Vesper and Voluptuous] and in addition to that, we are working to achieve a more 'V' face shape. This is really about achieving the perfect 'V' for every woman." Not only is this collection a homage to the dynamic, overarching symbol of the "V"—it's also a testament to the global reach of Alterna. The international company created the looks MORE

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