Brings the hottest beauty products and fashion trends to the salon and spa industry. Launchpad focuses on new products, tools and services for hair, skin, make up and nails.
Issue link: https://beautylaunchpad.epubxp.com/i/603357
24 | BEAUTY LAUNCHPAD | DECEMBER 2015 Conversations/ Launches A icks Get your cell phones ready! Senior Web Editor Lizzy Sherman shares apps to look out for in the coming year. MIA BY SURETINT I get it—your book is full, and with so many clients it can be hard to keep track of their personal details and preferences. Mia (My Intelligent Assistant) from SureTint is perfect for keeping your clients' information organized and helping you create repeatable color results. It's like having a personal salon assistant to capture all the little details of client histories and color formulas. Get batch-sizing recommendations based on your clients' personal profi les and keep track of before-and-after images. suretint.com MATRIX VIRTUAL MAKEOVER Impress your clients with the ultimate digitized color consultation experience. Simply input your client's current level and tone into the MyMatrixFamily App, and the tool will calculate the best color formula to reach your goal. With Virtual Makeover, clients can upload their photos to instantly see an expansive selection of haircolor shades and eff ects including balayage, ombré and color blocking. The app is updated regularly with new Matrix looks and trends to inspire your creative energy. mymatrixfamily.com/ virtualmakeover THE SALON BY INSTYLE INSIDE JCPENNEY At the company's fall/winter trend launch this year, Senior Artistic Director Nick Stenson and his team showed a runway full of fashion-forward yet wearable looks. If that was a preview of what to expect as jcp Salon continues its transformation to The Salon by InStyle, I can't wait to see what's next! jobs.jcp.com MATRIX BIOLAGE WATERLESS DRY SHAMPOO I love dry shampoo, unabashedly and unreservedly. It buys me time in the morning, and saves my color from washing down the drain. Whenever someone tells me it doesn't work for her, I suggest she just hasn't found the right one yet. Enter Matrix Biolage Waterless Dry Shampoo. Available in Clean & Full for added body (perfect for my fi ne locks) and Clean & Recharge for extra oil control, there's something for everyone! mymatrixfamily.com PAI-SHAU BIPHASIC INFUSION Seeing as my hair is—when left to its own devices—fi ne, straight and in dire need of volume, I tend to be wary of leave-in conditioners or shine serums. But Pai-Shau Biphasic Infusion is something else entirely. Once applied it's virtually undetectable, adding moisture, luster and smoothness without sacrifi cing body or bounce. I'm a Biphasic believer! pai-shau.com R+CO BADLANDS DRY SHAMPOO PASTE My go-to second-day hair is back-styled out of my face, but I prefer a matte fi nish to a wet look. Proffering both oil absorption and texturizing hold, R+Co BADLANDS Dry Shampoo Paste is an ingenious two-in-one that helps me achieve my desired results in half the time! randco.com SCHWARZKOPF PROFESSIONAL BC BONACURE VOLUME BOOST DRY SHAMPOO While Schwarzkopf Professional BC Bonacure Volume Boost Dry Shampoo works great for its intended purpose (seriously, the inventor of dry shampoo needs a Nobel Prize), celebrity stylist and Brand Ambassador Michael Dueñas shared with me a hot tip: Free of silicones, this spritz imparts major lift when applied to wet hair and then blown out. Double-duty va-va-voom! schwarzkopf- professionalusa.com IT FACTOR SHOWER CAP When my hair was long and I didn't want to wash it, I'd sweep it up into a bun to keep it from the shower's spray. But then I had it cropped, and resigned myself to facing a blowdryer each morning—until It Factor's Shower Cap landed on my desk! Crazy as it might sound, shower caps were never on my radar, but now I can't imagine not having one. The soft microfi ber lining holds in my hair and keeps out moisture—hello, style-saver! itfactorbeauty. com