Beauty Launchpad Magazine

DEC 2015

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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116 | BEAUTY LAUNCHPAD | DECEMBER 2015 News Got Klout? What's your Klout? Klout is what it sounds like—your "clout," or infl uence and power. Now a score to measure this power is available in app form! Klout links all your social media accounts and measures how infl uential you are based on the reactions your posts get. "It is a great business tool," says Patrick McIvor, Artistic and TechniCulture Director for Goldwell and KMS California and Techni-Color Director of ARROJO. The average social media user has a Klout "score" of 40; McIvor never falls below a 65, which puts him in the top 10 percent of all social media users worldwide. "Klout for me is the ultimate blood test for my social media…you can see what's working with your social media and keep growing your social connections and infl uence," he explains. It is also a measure of how engaged your audience is—if you can quantify this engagement then you know how to raise the score. Now, that's one socially aware app! Team USA Gets the Gold! Las Vegas recently got a whole lot more beautiful, when 72 national fi nalists from 28 different countries competed live in the Goldwell Color Zoom Competition, which took place at the company's annual Global Zoom event. And guess who took home not one, but two of the three Gold honors? Team USA competitors Corinne Brown of Salon Circa in Seattle, who scored the top award in the Partner category, and Harley LoBasso of Hair by Scott & Company in Delray Beach, Florida, who won in the Creative category. As a reward for their stellar work, both Brown and LoBasso are now members of the Goldwell Global Color Zoom Creative Team. "Coming into the live competition, we knew we had exceptional entries and that the U.S. fi nalists were of high caliber," says Trevor Attenborough, General Manager, Kao Salon Division North America. "Winning two Gold titles was an outstanding achievement. It demonstrates the amazing talent that these artists have and bring to the professional hair color industry. We are so proud of our Global Color Zoom Challenge winners and cannot wait to see where this amazing journey takes them." Want to compete next year? Learn all about 2016's collection, D!srupt, and get details at —Alyson Osterman-Kerr Harley LoBasso, Creative Winner Corinne Brown, Partner Winner

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