Beauty Launchpad Magazine

DEC 2015

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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104 | BEAUTY LAUNCHPAD | DECEMBER 2015 News Sophy Merszei, President and CEO of NovaLash, discusses the next big trend in lash extensions: the American volume technique. Dial It Up Russian volume techniqu e? So 2015. The Russian volume technique places hundreds of superfi ne extensions onto lashes to create a fl uff y, voluminous look. But the technique has numerous drawbacks: a three- to fi ve-hour application time, unnatural-looking results that resemble drugstore strip lashes, and an unattractive shedding process that results in patchy, bald-looking chunks. Sadly, this means that clients need volume touch-ups just as often as with classic extensions. Luckily, there's a new technique in town: American volume technique. This procedure emphasizes blending short and long lashes and reduces the average application time to around 90 to 120 minutes—while still applying the same number of fi bers. This specialized technique, combined with the highest-quality elastomeric American adhesive, ensures longer-lasting results, meaning you can charge more, work less, and your clients will love you. For information on how to learn the American volume technique, visit or call 713.520.5848 for a class near you. SAVE THE DATE! UNITE Global Session San Diego will take place October 9-12, 2016! Visit for more info. i Ben Hards of The Square Salon in Kent, UK, spoke about the importance of tailoring men's haircuts to the individual. "For me, education is teaching stylists something they can actually take back to the salon with them," he says. "As an educator and salon owner, I usually try to teach a commercial look stylists can use on their clients, but encourage them to stay true to their personal taste, push themselves out of their comfort zones and keep up-to-date on the current trends." i Estevan Garner presented razoring techniques to a rapt audience. i Senior Art Director Fletcher took inspiration from Ibiza for his presentation, which he sculpted using UNITE Expanda. i Grunge meets modern sophistication in Creative Director Gary Baker's presentation. i Antony Rawlings helps a stylist during the look-and-learn seminars. i Deb Gavin and her team colored multiple models in on-trend, strikingly bold hues as part of the Keratin Complex Color Therapy collaboration.

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