Beauty Launchpad Magazine

AUG 2019

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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21 6 BEAUTY LAUNCHPAD AUGUST 2019 Beauty Launchpad (ISSN 1557-0053 & USPS 022-881), Volume 18, No. 8, August 2019 is published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042, USA, Phone 818.782.7328, Fax 818.782.7450. Basic annual subscription rates are: $24.00 in the U.S., $60.00 in Canada, and $80.00 in other international countries. Periodicals Postage Paid at Van Nuys, CA and additional mailing offi ces. POSTMASTER: Send all UAA to CFS; NON-POSTAL AND MILITARY FACILITIES: send address corrections to Beauty Launchpad, P.O. Box 460159, Escondido, CA 92046-0159. TRENDSETTERS 14 RUNWAY REPORT Three micro-trends sure to turn heads 16 HOLLYWOOD SCENE R+Co Collective member Ashley Streicher spills the scoop behind her favorite styles AUGUST / BEAUTY LAUNCHPAD VOLUME 18/ISSUE 8 Contents ON THE COVER Photo: Imaxtree.com // Designer: Chanel Spring/Summer 2019 BEAUTY 38 Adventurous A-listers pick pixie cuts; top artists divulge their most coveted product; plus new launches THE COLORIST 51 COVER LOOK Schwarzkopf Professional's Liz Haven on how to achieve our featured look 52 TIP SHEET Trending color goods 58 STAR BRIGHT Six celeb colorists reveal the formulas behind their Hollywood clients' color REGULARS 10 ON MY RADAR 88 INDUSTRY FEED 96 ADVERTISER INDEX 98 IN INK Maggie May Hancock 18 THE MUST LIST Eufora national trainer Dana Hodges Caschetta shares her faves and raves 20 #INSTAGOOD Barrettes make a massive impact, whether extra-large in size or stacked in multiples 22 RISING STAR Michael Gray freshens up traditional plaits for both everyday and party- ready inspo 24 SALON OF THE MONTH Studio 285 in Evans, Georgia, balances a work-ready space with quirk-heavy design LIVE & LEARN 28 QUICK TIPS What you need to start your own YouTube channel 30 PRETTY SMART Part Four of our "So You Want to Own a Salon" series: how to write a marketing plan FEATURES 68 PORTFOLIO Affi nage Salon Professional elevates hair's fabric in Twilight Texture 74 BEYOND BRANDING BASICS Stylists with successful online platforms lend their insights on the why and how of branding 78 THROUGH THICK AND THIN Deep dive into the causes of hair thinning, plus solutions, advice and products that make a difference 86 ADDITION MISSION Incorporate these add-on services into your menu offerings to boost your bottom line 32 SOCIAL STUDIES Why and when you might want to include "No longer accepting new clients" in your IG bio 34 BURNING QUESTIONS Wella Professionals North America chief blonding offi cer Zach Mesquit answers your queries

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