Beauty Launchpad Magazine

AUG 2019

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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74 BEAUTY LAUNCHPAD AUGUST 2019 GETTY IMAGES Beyond Branding Basics Any stylist with a smartphone and a head of hair can snap a photo and launch an Instagram account. Posting is that simple—but branding is an altogether diff erent beast. ose online gurus we call infl uencers are successful precisely for one reason: ey cracked the branding formula. Success often followed bouts of failure, yet no online authority with established credibility grew their subscriber count or client base by accident. Because few industries rely on social media more than beauty, we tapped top inf luencers for their tried- and-true tips on how to create a winning personal brand, and stay on message while promoting it. by Francesca Moisin Top infl uencers share advice on how to create a winning brand.

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