Beauty Launchpad Magazine

AUG 2019

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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To become an R+Co partner visit randco.com/join or call 855.RANDCO.5. Beauty Launchpad: Why did you choose to carry R+Co? Melanie Guzzo: We're a 100-percent vegan salon—once we caught word that R+Co was reformulating to make its line fully vegan by 2019, we were ready to jump in with both feet. R+Co's artistry in packaging and overall branding always attracted us; we care a lot about the atmosphere and vibe of our space and wanted to carry the line because it matched us so well. BLP: What are the benefi ts of partnering with the brand? MG: R+Co constantly innovates and keeps us in the loop on everything— we hear about products before they launch! We've had amazing classes and inspiration opportunities since we joined with R+Co—even experiencing education with Douglas McCoy and Howard McLaren. R+Co does an excellent job marketing to the consumer; our guests recognize the products and are eager to try them out. Plus, the rewards system for "NFR" (not for resale) products is honestly an incredible perk of carrying R+Co. We earn points based on what we purchase and can redeem the NFR points at any time. As a midsize salon, we consistently take advantage of the points to replenish our back bar. We never have to wait until the quarter ends to take advantage of our loyalty points or fi gure out where to store excess product. The online ordering platform is also exciting and easy to use. Last but not least, the brand leaders are extremely inspiring and we appreciate their commitment to making and sharing art. BLP: What makes R+Co unique? MG: The products themselves are extremely versatile (they work well on wet or dry hair). R+Co provides informative videos for each product so you can learn about their specifi c uses. In my opinion, the fact that consumers are aware of the brand is also a unique selling point. R+Co's Instagram presence is excellent, which makes our team more excited to be part of the brand's mission. BLP: How do clients respond to the products? MG: Honestly, the products sell themselves. Clients always say, "Oh! You carry this line? I've seen it before!" The products each have a unique name, packaging and purpose, which our clients love—and they're obsessed with the way the products smell. BLP: How has the partnership helped your business? MG: R+Co is easily the most exciting brand we've ever partnered with. We haven't even tried to push the line because there's no need; it fl ies off the shelves. We've had our best year in retail sales to date simply because the products work for our people. BLP: What would you say to a salon owner who is unsure of what product line to carry? MG: My advice is to fi nd a product line that is obviously innovating. Innovation is exciting for hairdressers, and people want to be part of the next big thing—which R+Co defi nitely is. The products do what they say and are user-friendly in every way. When we were in the beginning stages of trying out the line, the people at R+Co were extremely generous. We've never once had to pay out of pocket for back bar, which is very helpful for any salon business; R+Co offers great support! Melanie Guzzo, owner of Virtue Salon in Columbus, Ohio Virtue Salon VIRTUE SALON Guzzo at work in Virtue Salon

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