Beauty Launchpad Magazine

AUG 2019

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Page 68 of 102

Beauty Launchpad: Why did you choose to carry R+Co? Melanie Packer and Haven Tibbetts: R+Co has a modern feel and eye- catching packaging that fi ts well with our image. We trust R+Co products to meet our quality and performance expectations. BLP: What are the benefi ts of partnering with the brand? MP AND HT: R+Co does a great job educating its clients and offering support through product knowledge as well as cutting/styling courses. We also enjoy the option of using points we've earned toward education or product. BLP: What makes R+Co unique? MP AND HT: Our location [Austin, Texas] is a city where people value safe, natural and quality ingredients in their products. Our clients appreciate that R+Co is formulated without parabens or sulfates and is vegan, cruelty-free, gluten-free, and color-safe. BLP: How do customers respond to the products? MP AND HT: The products smell great and transition well from the chair to at-home use, and our clients like the variety of options for styling different hair types and needs. BLP: How has the partnership helped your business? MP AND HT: New clients seek us out for being an R+Co salon. In addition, R+Co offers cutting and educational courses to help keep our stylists current with the latest trends and techniques. BLP: What would you say to a salon owner who is unsure of what product line to carry? MP AND HT: Identify what your clients want while considering costs. R+Co is sold at a great price point, easily transitions to at-home use, and uses quality ingredients—all in attractive packaging. It's a great fi t for any high-end salon! POWERED BY R+CO COURTESY OF R+CO Å R+CO IS DEDICATED TO ELEVATING THE STYLIST COMMUNITY. e brand, founded by industry-leading stylists Howard McLaren, om Priano and Garren, features 100-percent vegan plus gluten-, paraben- and sulfate-free formulas that deliver optimum performance behind the chair while meeting the demands of today's discerning clients. Salons that partner with R+Co receive a full line of stylist station products and complimentary back bar supplies with their opening order—these rewards continue to build via a point accrual system. As soon as the fi rst order is placed the brand is on call, with representatives from the corporate offi ce and within the local area available to assist in maintaining profi tability. R+Co stylists are also encouraged to take advantage of education classes, which are off ered consistently throughout the year. To learn fi rst-hand about the benefi ts of partnering with R+Co for your salon, Beauty Launchpad checked in with two salon owners to hear about their motivation for carrying R+Co products, and how this has contributed to their overall success. Perfect Partnership B M c t B Haven Tibbetts and Melanie Packer, owners of Deep Roots Salon in Austin, Texas PROS SHARE THE BENEFITS OF PARTNERING WITH R+CO IN THEIR SALON. t r a o u di BL bu MP R + e d w i t BLP is u MP co n DEEP ROOTS SALON Deep Roots Salon

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