Beauty Launchpad Magazine

AUG 2019

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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COURTESY OF MANUFACTURERS; GETTY IMAGES: 1Apply Base color when hair is fully dry. 2Apply Hairline formula. 3Apply Highlights formula, delicately focusing around the crown and face frame, with large backcombed slices taken in-between hair. Apply "V" shapes in the backcombed slices. Process to a golden blonde. Use a conditioner to help remove backcombing. 4Lightly cleanse with Keep Me Vivid Shampoo. 5Towel-dry hair at the shampoo bowl and apply Gloss formula. Let sit for fi ve minutes. 6Lock in color with Total Results Keep Me Vivid Color Lamination Spray, rinse, and then style. ➻ @matrix BEHIND THE COLOR: "Penélope's hair was previously very dark," notes Papanikolas. "She wanted high-contrast highlights, but her biggest concern was brassy tones. I made sure to keep the highlights strategic so that they would pop against the dark base, and also needed to be sure to go past any orange while maintaining the integrity of her hair. The gloss blends and gives a soft, sandy fi nish." FORMULA: Base: ColorInsider ½oz. 5N + ½oz. 5A + 1oz. 20-vol. ColorInsider Developer Hairline: ColorInsider ½oz. 6N + ½oz. 6A + 1oz. 20-vol. ColorInsider Developer Highlights: 1:1 Light Master + 40-vol. Cream Developer Gloss: Color Sync Sheer Acidic Toner Nude + 10-vol. Cream Developer COLORIST GEORGE PAPANIKOLAS (@georgepapanikolas) for Matrix Penélope Cruz BEHIND THE CO L O R : "Penélo p e's hair was p reviousl y FORMULA: 1Make sure the base is dark enough for contrast next to fairer skin tones (like Hathaway's) to avoid a washed-out look. Here, the depth is a Level 7 neutral brown using Wella Professionals Illumina Color. 2Add several layers of highlights. Begin the fi rst layer with high-lift color Levels 11 or 12 in foils. This will add the lighter golden glow on the base while avoiding too much contrast. Rinse. 3Add the second layer of highlights, paint with hair lightener at the sink, and focus on mid-lengths, ends and around the face. 4Finish with a Level 9 or 10 honey blonde gloss to blend the colors and bestow shine. Anne Hathaway COLORIST MARIE ROBINSON (@marierobinsonhair) BEHIND THE COLOR: "Anne is a chameleon in her fi lm roles, so her looks are always changing," explains Robinson. "When she gets into a character she generally prefers to change her haircolor or style, and stays away from wigs. Whether it's for her personal life or her craft, I have loved every look I've done for Anne—but this dark golden blonde is one of my favorites." BEH IND TH E CO L O R : "Ann e i s a c h a m e l eo n in h er 1 Make sure the base is dark enough for contrast next to fairer 62 The Colorist | AUGUST 2019 | beautylaunchpad.com PENÉLOPE: EUROPA PRESS ENTERTAINMENT/EUROPA PRESS VIA GETTY IMAGES; ANNE: PATRICK MCMULLAN/GETTY IMAGES

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