Beauty Launchpad Magazine

AUG 2019

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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COURTESY OF SCHWARZKOPF PROFESSIONAL Å SCHWARZKOPF PROFESSIONAL'S NEW tbh – true beautiful honest collection ensures unique multidimensional results that allow the hair's natural highs and lows to shine through. Authentic-looking iridescent nuances enhance and beautify rather than reduce or conceal natural hair. And, as an added bonus, these formulas have been crafted with naturally derived ingredients that still proff er optimum color performance. Read on to learn how to achieve three stunning color results with this fresh high-performance line. Authentically Hue THE NEW TBH – TRUE BEAUTIFUL HONEST LINE FROM SCHWARZKOPF PROFESSIONAL EMPHASIZES GLOSSY, NATURAL-LOOKING RESULTS. 1 2 3 POWERED BY SCHWARZKOPF PROFESSIONAL Follow Schwarzkopf Professional @schwarzkopfusa. STEP 1: Freehand highlights with BLONDME Bond Enforcing Clay Lightener + BLONDME Premium Developer 6% (20-vol.) 1:2 to create more dimension. Development time: 45 minutes. Rinse and treat hair with BC BONACURE COLOR FREEZE 4.5. Towel-dry. STEP 2: Apply tbh – true beautiful honest 8-51C + 9-49C (2:1) + IGORA VIBRANCE Activator Lotion 1.9% (6-vol.) 1:2 to the regrowth area for a Pastel Toning Service. STEP 3: On mid-lengths and ends, alternate between Formula 1: tbh – true beautiful honest 9-49C + 9-47W (2:1) + IGORA VIBRANCE Activator Lotion 1.9% (6-vol.) 1:2 and Formula 2: tbh – true beautiful honest 8-51C + 9-49C (2:1) + IGORA VIBRANCE Activator Lotion 1.9% (6-vol.) 1:2 on crescent-shaped sections of the hair for a Pastel Toning Service. Development time: up to 15 minutes. Rinse. HIGHLIGHT AND PASTEL TONING SERVICE

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