Beauty Launchpad Magazine

AUG 2019

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Live & Learn/ Quick Tips BRUSH UP ON THESE VIDEO SHOOTING BASICS—FROM LIGHTING AND SOUND TO EQUIPMENT AND EDITING—TO CRAFT VIDEOS THAT BEST SHOW OFF YOUR SKILLS. TRACY MORIN Straight Shooting SO YOU WANT TO BUILD a YouTube empire? Done properly, it can reap a world of benefi ts. "If you want to go the education route in hairstyling, being on YouTube is a huge advantage," asserts Lexi McCracken (@hairbylexidawn), stylist and owner at Indianapolis- based Harbor Collective. "You can reach so many diff erent people—and even make a nice profi t from it if you get big enough!" We tapped video guru McCracken for her top tips on making a professional mark in the ever-growing video domain. [ 1 ] START SMALL. McCracken initiated her YouTube channel with only an iPhone. "Start with what you have and add on later," she advises. "I added a Sony Alpha a6000 camera—mirrorless, lightweight, easy to use—that can send all content directly to my phone." She also employs a Canon EOS Rebel T6i, a DSLR camera with "amazing" video quality—but did her homework and experimented. "I watched a lot of YouTube videos and started just messing around with diff erent cameras," McCracken admits. "I'm not a videographer, but I love being able to use these cameras to show my work in the salon." [ 2 ] MIND YOUR LIGHTING. McCracken warns that lighting can be tricky—especially in the salon, where you may not have control over conditions. "I always recommend natural lighting over a ring light," she adds. "Ring lights may read too harsh on camera and can make the hair look dull, but natural light brightens everything around the hair and improves the video quality." [ 3 ] ELIMINATE DISTRACTIONS. A clean background allows viewers to focus on your work, not surrounding clutter. "When I'm fi lming a tutorial in my salon, everything is clean and organized so people don't get distracted and lose focus on what I'm trying to teach," McCracken explains. "For a product review video, I want a clean background, but I also set up the camera so that I'm the focal point and the background is blurred." [ 4 ] STRUCTURE FOR SOUND. You'll likely need a microphone if you're talking while fi lming, but McCracken avoids the issue by later adding voice-overs. "I usually can't use the original audio because it includes so much background noise from other stylists and clients," she says. "Also, I can let my fi lmed clients know that none of the audio from the service will be in the video, so they feel more relaxed during taping." [ 5 ] TAP EDITING APPS. Try various editing apps to fi nd what works best for you—McCracken's go-to is iMovie. "I edit all of my videos on my laptop now, but when I fi rst started out, I used iMovie on my phone, too," she notes. "I like Splice when editing on my phone, and Rotate Video for when the video needs to be rotated. You can also have fun with Filto, which allows you to put fi lters or cool eff ects on your videos!" 28 BEAUTY LAUNCHPAD AUGUST 2019 GETTY IMAGES The Cisco Visual Networking Index predicts that video will make up a whopping 82 percent of all web traffi c (both business and consumer) globally by 2022—up from 75 percent in 2017. T

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