Beauty Launchpad Magazine

AUG 2019

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Page 27 of 102

AUGUST 2019 25 TYPICAL CLIENT: Diverse, though typically younger with an eye for trendsetting beauty. MOST POPULAR SERVICE: The Double Blow-Dry. A tag team of two stylists working on one client helps cut down service time. "When clients learn that two stylists can blow-dry their hair in half the time, they light up!" Amber exclaims. RETAIL LINES: amika, Kevin.Murphy, Eleven Australia, Voce COLOR LINES: Eufora, Kevin.Murphy, Balmain Couleurs Couture PLUS... items that are displayed; some we even found in our grandmother's home," Amber says, adding, "Walking through Studio 285 is like walking through Brittany's brain." And what a quirky brain—but all of the fl air isn't without function. Phone-charging stations at each color-processing chair allow clients to stay plugged- in while fl oating workstations grant easy clearance to make space for regularly scheduled education events, which Brittany encourages the 10 commissioned staff members to attend. "We only hire career-oriented stylists who understand that the work we do here isn't just about cuts, colors and hair extensions," stresses Amber. But, with all the design that the space boasts, she's quick to relay that there's more to Studio 285 than a pretty façade. "We have a passion for people and we appreciate that we get to be involved in some of the greatest moments of their lives. At the end of the day, it's actually not about the building; it's about the people in it," she says. WHAT'S UNIQUE SELFIE WALL: An expansive gallery wall with revolving art has become the go-to backdrop for selfi es of clients sporting their new hairdos—a design element meant to appeal to the location's younger, tech-forward audience. "Our stylists and clients have helped make us 'Insta-famous,' and we love the endorsement they give us each time they post an image at our salon," says Amber. HEALING SPACE: To help bathe clients in positivity upon arrival, the exterior sidewalk contains large embedded healing crystals. The orbital processing lamps inspired the galaxy wall in the hair- processing area. Picked antiques and oddities—some from the owner's grandmother— decorate the restroom. Lions play a major design element from welcome to departure.

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