Beauty Launchpad Magazine

JAN 2019

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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66 | BEAUTY LAUNCHPAD | JANUARY 2019 Most of my clients now prefer online booking. and with text reminders, I rarely have no- shows." —Detra Smith client satisfaction. "This helps retain clients—connecting them to the salon, not individual employees—and build our brand and business," Christie explains. "We'll also send birthday messages or 'missing you' messages (with an incentive) if they've not visited in two or four months." Finally, her system stores before-and-after photos, which helps especially for color corrections and allows stylists to pull up past results in a fl ash. Spurring Staff Software can be used for bettering stylists' skill sets and boosting morale, while giving the owner a clear look at the performance of each staff member. Christie pulls reports to determine for each stylist how many new clients she's taken—and how many of those remained loyal, changed stylists or never returned. Meanwhile, she tracks progress and rewards accordingly on each employee's unique personal goal, such as hitting a certain retail sales fi gure, and prints out daily reports for review. "You become factual rather than emotional when dealing with employees," Christie says. "Then, at yearly reviews, we look at the stats in terms of retention, referrals and retail—rewarding or correcting issues as necessary." For management at Salon Lujon, software provides critical reporting benchmarks that determine key performance indicators and help Arnold coach his team accordingly. "The report results are run based on a given date range, so it's easy to see how we've performed during advertised specials or between quarters," Arnold relates. "These tools allow me to carve out attainable, time-sensitive goals for employees, which keeps me in the loop and makes them feel I'm investing in them and rooting for them to succeed." Money Matters If nothing else, salon software promotes a two-pronged bottom-line boost— increasing profi tability and cutting costs— by automating routine yet potentially time-intensive tasks. But the possibilities are more profound: Arnold, for example, runs sales reports in real time, tracks individual booth renter profi ts, examines what products sell or gather dust, forecasts future profi tability, and books recurring appointments based on a customer's previous cadence (such as every four weeks). At the same time, Arnold cuts costs by digitally consolidating client, inventory and marketing data (hence, making the salon more eco-friendly). "We also have all the tools needed to make managing our inventory quick and easy, with product reorder notifi cations, reporting, purchase orders, and check-printing integrated together," he adds. "The software even provides us with customizable email templates that give us inspiration and quick turnaround time for email campaigns, website pages and in-store marketing." Similarly, Smith uses her system to monitor sales numbers and charts for every product and service offered in the salon. And Christie turns to software for advertising fl ash sales on slow days or promoting new services at a discount to increase traffi c, and then monitors which marketing tactics perform best. "We have a large retail area, so it helps us track exactly what's sold and what's on the shelf, plus allows for automated order printing," she notes. Playing It Safe Linking up with on-site surveillance cameras for remote viewing. Safely storing sensitive information. No doubt: Software helps minimize security pitfalls that could devastate a salon. For example, Arnold points out that salons with a paper-only business run the risk of misplacing sensitive information, like payroll or customer payment methods. "Our system keeps track of all the data associated with our business and backs it up automatically," he explains. "I also have the ability to decide who sees what by controlling permissions to every feature in the software, and each employee is assigned a unique password to ensure his or her information is kept safe." For added security, an appointed administrator controls access to every screen and function. Smith's system also features security measures to protect both the salon's and clients' info. "There are levels of security from which I can choose to strengthen my account," she says. "We use a chip reader for added security and don't save cards on fi le. Using the same system for four years, we've never had a problem!"

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