Beauty Launchpad Magazine

JAN 2019

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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JANUARY 2019 | | 65 if clients left notes about an upcoming service, Smith can be better prepared before they walk in— for example, if additional time is required. Afterward, she'll record notes in the system about the formulas and services provided for future reference. Relationship Building Today's consumer demands a customized experience, and software simplifi es the process of tracking her every preference. "We consolidate customer records and purchase history into a single database, making it easier for employees to create more personalized experiences across the board," Arnold notes. "Besides improving client-stylist relationships, having real-time access to purchase history can help you forecast inventory more accurately and target customers for future sales or promotions." Meanwhile, Christie taps software to constantly touch base with clients. After leaving, every guest receives a four-question survey via text to track

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