Beauty Launchpad Magazine

JAN 2019

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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64 | BEAUTY LAUNCHPAD | JANUARY 2019 Besieged salon owners, breathe a sigh of relief—today's salon software is designed to do the lion's share of heavy lifting for you. From improving effi ciency and connecting with clients to cutting costs and hiking profi ts, the benefi ts of going digital are too seductive to ignore. "I can't imagine running a salon without a strong software system; it makes us so much more organized and effi cient," asserts Lois Christie, president and haircolor director at Christie & Co. Salon & Spa in Bayside, New York. "And for any salon that isn't currently using software, you can start slow—focus on one area at a time if it seems overwhelming." Luckily, there are a slew of areas in which salon software can help. Here, savvy salon pros dish on the many ways you can tap the latest technology to ensure a well-oiled business machine. by TRACY MORIN Maximize your moneymaking potential, streamline operations and foster closer client relations with the latest high-tech salon management software. GETTY IMAGES Good Timing David Arnold, owner of Salon Lujon in Fullerton, California, wears many hats— operator, marketer, team leader—but software slashes time requirements for mundane tasks, thanks to features like integrated point of sale (POS), website and marketing management, online booking, sales reporting, gift card services, membership programs, inventory management, and remote web access. "We can instantly schedule an appointment, compare it with the client's previous visits and print out an upcoming calendar," Arnold details. "A scheduling tool automatically works to set appointments, send reminders, suggest rebooking, share business news, and follow up after an appointment." Such perks free staff from maintaining constant lines of communication with clients, while still keeping clients engaged and minimizing missed appointments. Indeed, software's greatest selling point may be the huge boost in effi ciency (and therefore profi t potential) it promises. "This is the best part of using salon software for me," enthuses Detra Smith, artistic director for Helen of Troy/Hot Tools and Matrix artistic educator, as well as owner of Hannah & Me salon in Moulton, Alabama. "Most of my clients now prefer online booking. And with text reminders, I rarely have no-shows." And,

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