Beauty Launchpad Magazine

JAN 2019

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28 | BEAUTY LAUNCHPAD | JANUARY 2019 W e all want a refresh when the New Year rolls over—and your salon might need one, too. But if you have cold feet due to budget constraints, don't fret: You don't need deep pockets to make over your salon. The fi rst step: "Think small, not big," advises Belvedere-Maletti vice president of sales and business development Eric Lewine. THE STOREFRONT "Your storefront is the fi rst and last thing customers see," stresses Lewine. It doesn't take much effort or cash to boost drive-by appeal. A fresh coat of paint and small landscaping fl ourishes will spruce up exteriors in no time, he says. For an automatic, inexpensive update, place vinyl signs with your store information on windows—but be sure to use a simple, streamlined, sans serif font for lettering, says Takara Belmont sales associate and designer DaMar Janssen: "It looks clean and fresh." THE RECEPTION AREA Making the space look anew can be as easy—and free—as ridding clutter. "It will be more inviting," says Janssen. Think about resurfacing, repurposing and reupholstering in lieu of replacing and buying brand-new. Laminating or swapping materials on your worn-out, scratched desk "can breathe new life Renovating on a Budget Live & Learn/ Business Affairs TOP: COURTESY OF TAKARA BELMONT; GETTY IMAGES Give your salon a much-needed face-lift without breaking the bank. —MOLLY CHURCH MORE PRO- APPROVED CHEAP TWEAKS • Replace hardware, lamp shades and furniture feet. • Strip and wax fl oors. • Shuffl e your reception area layout or retail inventory setup. • Install new lighting fi xtures, bulbs, backlit mirrors, or sconces. • Add LED underlighting to retail displays. • Routinely alternate colorful fl oral arrangements. A gallery wall at Eden by Eden Sassoon in West Hollywood, California, becomes a visual focal point.

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