Beauty Launchpad Magazine

JAN 2019

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10 | BEAUTY LAUNCHPAD | JANUARY 2019 Runway Report RUNWAY TOP & BOTTOM: MONICA SCHIPPER/GETTY IMAGES; NOAM GALAI/GETTY IMAGES BACKSTAGE 411 THE INSPIRATION: 1940s factory front woman Rosie the Riveter. HERO PRODUCT: ECRU New York Silk Texturizing Balm adds Rosie-approved stick to aid in braiding. T REND S ETTER S Lisa Lobosco revives Rosie the Riveter for the modern woman at Gemma Hoi. —KARIE L. FROST A Rosie Outlook I t would be too easy to simply recreate the victory rolls favored by women in the 1940s. No, at the Gemma Hoi show, where rough-and-tumble denim reigns supreme and Rosie the Riveter plays muse, ECRU New York (@ecrunewyork) creative director Lisa Lobosco opts for a more complicated style—but keeps it faithful to its source. "Instead of a roll in the back, we intertwined braids—but not the unconstructed braids we've seen lately," she explains. "Instead, we took inspiration from the constructed braid style of the '40s and brought it to life with a vintage-inspired updo." But unlike Rosie's choices all those decades ago, today's styling techniques and products certainly help to master the factory gal style with much more ease. To ensure the braids stay put, Lobosco pulls hair tight to the head at the nape and secures a row of large bobby pins along the curve of the head to act as an anchor for the ensuing braid. Hands sticky with Silk Texturizing Balm get a better grip for weaving; passes of Sunlight Finishing Spray Max lend serious shine and hold to highlight the plaits' sinuous curves. As a fi nal touch, denim- hue head wraps (now more style than yesteryear's function) knot around the models' crowns—a clear callback to Rosie's "We Can Do It" recruitment poster. The look is retro, to be sure, but it's as empowering today as it was 80 years ago.

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