Beauty Launchpad Magazine

DEC 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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40 | BEAUTY LAUNCHPAD | DECEMBER 2018 Live & Learn/Salon of the Month INSIDE STORY: There's a story behind every location in the Kelly Cardenas salon network. Las Vegas was the birthplace of the fi rst shop and remains dear to the stylist's heart as the fi rst business to bear his family name. "My father was a Mexican immigrant who grew up in Utah," shares Cardenas. "He earned extra money picking fruit each summer, but always dreamed we'd one day be entrepreneurs." Chicago opened next, in part to satisfy his business partner's mania for Mario's Shaved Ice, a famed Windy City treat. Carlsbad, California, soon followed as a fi rst anniversary gift to Cardenas' wife Brooklyn, who had always wanted to live there. Now comes the new sixth addition: Framework Salon in Sacramento, California. The 2,500-square-foot space was formerly a yoga studio and still retains a sense of Zen. Large bay doors reveal an airy waiting room painted soft shades of silver, oatmeal and ivory. Couches are plush or draped in fur; freestanding bookshelves display Paul Mitchell products. "I didn't build it, so I can brag about how beautiful it looks," laughs Cardenas. He lent his design expertise solely to the color bar, which previously divided the space in a way that felt restrictive. Now it's open and a place for clients to chat, network and be transformed at one of four dye stations. Sacramento's Framework Salon opens as the sixth affi liate in the Kelly Cardenas network. —FM STEVEN SANDLER, TRANSCENDENT IMAGE New Addition Framework Salon / Sacramento, California WHAT'S UNIQUE ROAM AROUND THE WORLD: All eight cut and color stations are nomadic, so stylists don't get stuck working at a single site and guests are treated to a different view with every visit. RIGHT FIT: Typical clients are fashion-forward and looking for fi ve-star service—sans the ego. REFRESHMENTS: Complete beverage bar offering specialty coffees, teas, water COLOR/RETAIL BRAND: Exclusively Paul Mitchell CURRENT BEST- SELLING PRODUCTS: Paul Mitchell's Marula Oil Shampoo and Conditioner MOST POPULAR HAIR SERVICES: Balayage and highlights VIBE: Relaxed, urban chic True wealth isn't measured by the size of your bank account, but rather the depths of your relationships." KELLY CARDENAS Paul Mitchell products are displayed at the open color bar. Hardwood fl oors, light walls and mobile furniture facilitate easy movement and conversation. Stylists alternate stations to keep work fresh.

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