Beauty Launchpad Magazine

DEC 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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TRENDSETTERS Runway Report David Cruz pays careful attention to clothing details for a style that's simply chic. —KARIE L. FROST AURORA ROSE/GETTY IMAGES 22 | BEAUTY LAUNCHPAD | DECEMBER 2018 BACKSTAGE 411 THE INSPIRATION: To showcase the clothing's both subtle and generous detailing around the neck. HERO PRODUCT: Kevin.Murphy Anti.Gravity Oil Free Volumiser helps hair stay tight to the head. An Ombré of S he creates powerful clothes," states Kevin.Murphy (@love_kevin_murphy) hair lead David Cruz backstage at Adrianne Elmy's fi rst New York Fashion Week presentation. If the name sounds unfamiliar, it won't for long: The emerging designer's wares outfi t Katy Perry and Lorde, just to name a few high-profi le clients. Such outsize devotees call for equally outsize clothing, but Cruz is of the mind that the accompanying hair needs to be quieter. "We didn't want the hair to compete with the clothing," he shares, explaining that many of the pieces focus attention on ample shoulder and neck detailing. "We wanted a smaller silhouette in the front, but for the back of the hair to kind of explode into more natural texture. It's almost like an ombré effect, from top to bottom—a bit smaller to a bit more open and loose," he says. To aid in the partial shrinking of the style's size, "We're doing a directional blow-dry with Anti.Gravity Oil Free Volumiser around the ear to further tighten the shape; it's like spray starch for hair!" Cruz enthuses. And that ombré of texture? It arises by way of Doo.Over Dry Powder Finishing Spray on the lengths for airy, soft separation and Session.Spray Strong Hold Finishing Spray at the crown to grant the sleek, shiny and tight fi nish. "Most models are also getting a wave with a 1¼-inch curling iron to increase that fl uffy airiness [at the bottom]," he says. It's a style as cool as the clothes—and the wearers—it complements.

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