Beauty Launchpad Magazine

DEC 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Page 103 of 118

POWERED BY GHD Platinum+ Hit The latest addition to ghd's collection of thermal tools makes styling hair faster and easier with less damage. COURTESY OF GHD Every client wants to achieve the same goal each time she sits in your chair: a good hair day. Founded in 2001 by three entrepreneurs, ghd (aka "good hair day," @ghd_northamerica) has since created a full range of styling tools and products that allow its users to achieve just that. The brand's latest innovation, the Platinum+ styler, delivers a consistent, effective and safe temperature of 365 degrees across both ceramic-coated plates. Made with predictive technology (dubbed "ultra-zone"), the styler monitors its heat production 250 times per second, ensuring there is never any divergence from this setting. "This is the latest breakthrough in heat styling that guarantees homogeneous heat across the entire plate so there isn't any thermal lag. Thermal lag is what robs us of time behind the chair," explains Christina McCarver, senior manager of prestige education. Suitable for all textures, the Platinum+ responds to hair's thickness, the size of the section and the speed of styling, ensuring heat does not get lost. Now that's what we call tech-savvy! CREATING CURLS STEP 1 Prep hair with a heat protectant spray. STEP 2 Divide hair into sections. STEP 3 Wrap sections around the Platinum+ in the direction the curls will face. STEP 4 Pull the Platinum+ taut, holding for about 10 seconds to set the style before releasing. STEP 5 Repeat throughout the head; remember that the size of your sections determines the style of curls, ranging from loose waves to tight ringlets. Tip! Switch up directions for more natural- looking waves. Our Readers' Choice Beauty Launchpad 's audience selected ghd as a "Best Styling Iron" winner in our Readers Choice Awards. Congrats! Now available at Cosmoprof. Christina McCarver, senior manager of prestige education, ghd To craft curls with the Platinum+ styler, it's all about how you spin it.

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