Beauty Launchpad Magazine

NOV 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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POWERED BY COLORPROOF COLOR CARE AUTHORITY COURTESY OF COLORPROOF COLOR CARE AUTHORITY Loss Cause Preventative action is key when it comes to hair loss. OPENING THE DIALOGUE ON HAIR LOSS Hair loss is certainly not the easiest conversation to have with a client, but it's a necessary one: According to the American Academy of Dermatology, hair loss affects 40 percent of American women. The best defense against hair loss is preventative care. ColorProof Color Care Authority (@colorproofhair) founder and CEO Jim Markham believes an ounce of prevention is worth a pound of cure. "You wouldn't wait for your teeth to fall out before you start brushing," Markham says. "Just like using skin care products early on helps to prevent wrinkles, treating your hair while you still have it will help stave off hair loss." How do you begin a conversation with a client whose tresses show signs of thinning? Markham shares some key conversation starters that work to convince your clients to start their hair loss regimen today: • Is keeping your hair as important to you as preserving youthful skin? • Have you noticed any changes to your hair and scalp? • You have nice hair density. One proven way to ensure it stays that way is to incorporate BioRepair-8 into your hair and scalp care regimen. PRODUCT RECOMMENDATIONS Retailing products for hair loss is an excellent revenue booster. ColorProof's BioRepair-8 Scalp & Hair Therapy System makes for easy sales and effective treatment to prevent and defend against hair fall, creating the optimum environment for strands to thrive (sans color depletion, to boot!). Clean is the New Green ColorProof Color Care Authority is a clean, vegan line free of: • Animal-testing • Gluten • Sulfates • Salt • Phthalates • Mineral oil • PABA • Parabens • Keratin Jim Markham, founder and CEO of ColorProof Color Care Authority ColorProof Color Care Authority BioRepair-8 Scalp & Hair Therapy System

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