Beauty Launchpad Magazine

NOV 2018

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46 | BEAUTY LAUNCHPAD | NOVEMBER 2018 Live & Learn/Milestones Oribe celebrates 10 years of shaking up the haircare scene with an unrelenting focus on boutique branding, product passion and top-notch performance. —TM D aniel Kaner, president and cofounder of Oribe (@oribe), always knew his longtime friend, celeb stylist Oribe Canales, was "a brand waiting to happen." Matched with a vision of creating an elevated, boutique-style haircare line that would stand out as best in class, the Oribe brand was born—but only after years of pinning down exactly what that might look like. "Oribe, the man, is all about performance, and we wanted to take risks with formulations to create something gutsy and artistic," says Kaner. "We fi rst isolated the fragrance, crafting a fi ne perfume, and tested it with hairdressers. We knew we had something really special, and people reacted." Indeed, thanks to a vibe of unabashed luxury and backed by its effortlessly cool namesake stylist, salons jumped on board. Though Kaner still considers the brand relatively young and constantly pushes its talented team toward further innovation and improvements, word has spread like wildfi re. Now a decade in business, Oribe elicits cult-like love from stylists and consumers in 40 countries worldwide. "We're an organization of constant improvement, and at the center of what we do is creating a successful path for our salon owners—we know them by name," Kaner asserts. "Nothing comes before them, and though we're very grateful and proud to celebrate 10 years, we're still learning together." COURTESY OF ORIBE Party Time True to form, Oribe is ringing in 10 years of success with some opulent initiatives, such as bestselling Dry Texturizing Spray being draped in a luxe gold sequin print. A Divine Decade THE ORIBE EVOLUTION 2008 Daniel Kaner, Tev Finger and Oribe Canales launch Oribe with 20 products. 2010 The iconic Dry Texturizing Spray hits shelves. 2013 The New York City Education Studio opens. 2016 The Journey to Mastery education program is introduced. 2018 Kao Corporation acquires Oribe. Kien Hoang, director of training and content for Oribe, tends to a model's mane for the Brock Collection runway presentation. The brand's namesake, Oribe Canales, takes the hair lead for the Moschino Resort runway show. Oribe's Nathan Nguyen and Louis Orozco work backstage at Chromat during New York Fashion Week. Keeping its focus on customers, team and brand, Oribe continues to evolve. Kaner admits the team has come a long way since launching, when they scrambled to hand-fi ll conditioners for waiting shelves. Some key moments:

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