Beauty Launchpad Magazine

NOV 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Page 43 of 100

NOVEMBER 2018 | | 41 REFRESHMENTS: Customizable espresso drinks, tea, water. Local vendor Seattle Chocolates served with every drink; fl avors rotate monthly FASHION: Guests are given a Seven signature kimono to change into after check-in RETAIL LINE: Seven haircare COLOR LINE: Wella Professionals BESTSELLING PRODUCTS: Seven Bond Shampoo and Conditioner TYPICAL CLIENT: 90-percent women; typically working professionals, from teachers to tech execs Business Boom HERE'S A STAGGERING STATISTIC: EVERY MONTH, SEVEN GENERATES SUFFICIENT RETAIL REVENUE TO COVER ITS SALON RENT. GENERAL MANAGER MONICA NGUYEN SHARES TIPS FOR FELLOW STYLISTS LOOKING TO BE MORE LUCRATIVE. DON'T WAIT UNTIL THE LAST MINUTE. Suggest product at every point of service, from chair to checkout. DON'T BE DISINGENUOUS. Today's savvy clients can tell the difference between real recommendations and an item being pushed to make a sale. DON'T WORK SOLO. Receptionists can support a stylist's endorsement with a personal anecdote of having used—and loved—a product. From front to back, function as a team. GROOVY CUTS A DJ spins high-energy beats from a booth 12 feet above the cutting room fl oor. "We steer away from top 40 and pop music, and gravitate toward boutique, indie playlists that set the pace and rhythm for cutting and blow-drying," enthuses Nguyen. CONSULTATION STATION Whether it's your fi rst or fi ftieth visit, every appointment starts with a signature consultation that considers a set trio of factors—bone structure, skin tone and eye color— prior to every snip and dye. STREET SMARTS An in-house apprenticeship program teaches beauty school grads the nine foundation cuts (e.g., diamond cut, concave layers, the pixie) that comprise Seven's core educational curriculum plus advanced Wella Professionals color principles to morph every newbie into a master artist. WHAT'S UNIQUE Retail takes center stage at Seven Salon. The salon offers clients waters that highlight the studio's name. 1Seven Salon bustles with a stellar team of 65-plus stylists. 2 Master colorist Chu Emery administers a color correction service. 3Education is key: Master stylist and fl agship instructor, Fabby Loera, demonstrates one of the nine foundation haircuts. 1 2 3

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