Beauty Launchpad Magazine

NOV 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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36 | BEAUTY LAUNCHPAD | NOVEMBER 2018 Live & Learn/Quick Tips Ready clients and staff to seize the holiday spirit with these special promotions. —KAMALA KIRK GETTY IMAGES; COURTESY OF KELLY CARDENAS Spirit of the Season The holidays are a time of extra joy and merriment, and clients connect with your business when you tap into the heart of the giving season. Up your marketing and retail game with these ideas from Kelly Cardenas, owner of Kelly Cardenas Salons. CREATE A CLIENT WISH LIST. "To get guests in the holiday mood, we help them create a wish list of products and tools we treat them with when in the salon," explains Cardenas. "Our staff then follows up with the clients' family and friends—with information provided by the clients—to share the wish list, letting them know which products sparked their interest and how we can assist with the gifting." OFFER A COMPLIMENTARY SERVICE. To thank clients for supporting your business year-round, throw in a free service during their next appointment. It's also a great way to bring customers back into the salon who haven't been in for a while. "As many know, the holidays can often be a busy time for people, so we connect with each guest to assist in getting their holiday appointments scheduled," remarks Cardenas. "And during the months of November and December, we offer complimentary conditioning treatments." REWARD CLIENTS. During this special time of the year, go the distance to make your clients feel extra special, too. "To really show our clients how much we appreciate them, we select a 'client of the day' who gets celebrated with a social media post as well as a product giveaway," Cardenas enthuses. CELEBRATE AS A TEAM. "Clients aren't the only ones who get to enjoy the holidays," muses Cardenas. "Our staff gets together for a night full of fun, food and awards, celebrating everyone's accomplishments made during the year." Everyone bonds and is merry together, not to mention it inspires them to reach more goals next year. HELP OTHERS IN NEED. During the holidays, Kelly Cardenas Salons adopt a family who they help support. Each location holds a toy drive and chooses a different charity to donate to, which encourages goodwill, generosity and bonding amongst staff as they work to achieve a common and fulfi lling goal.

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