Beauty Launchpad Magazine

NOV 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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30 | BEAUTY LAUNCHPAD | NOVEMBER 2018 COURTESY OF MANUFACTURERS; GETTY IMAGES; CARLITO'S WAY: UNIVERSAL PICTURES/SUNSET BOULEVARD/CORBIS VIA GETTY IMAGES LIVE & LEARN Conversations —ALYSON OSTERMAN-KERR MEET THE INDIVIDUALS BEHIND THE INDUSTRY'S LEADING BRANDS. My main goals with the company are: To continue to bring brand awareness to Great Lengths USA and protect the integrity of the hair extension industry and the brand by providing truthful and ethical information to hairstylists and consumers. We're proud of who we are, what we do and where we source our hair. The reasons I chose to join this brand are: I value the integrity of the people that work for Great Lengths, as well as the luxurious feel of the brand itself— everything we do is high quality and tasteful.— I get inspired by: Fashion, architecture and traveling.—Music also always gets my energy going! I'm happiest when: I'm sharing new ideas and techniques with fellow stylists. My favorite way to unwind is: Visiting a local beach with my pups and letting the fresh salt air and sunshine fi ll me up. My top vacation destination is: South Africa! Cape Town and Hermanus are very special. My favorite fi lm is: I don't have one, but I do love to watch movies—they help me get out of my own head. My Starbucks order is: Venti nonfat extra-hot chai latte. I work in professional beauty because: I truly love everything about the industry: It's progressive, passionate, rewarding, inspiring, and exciting. I can't imagine doing anything else. DANIELLE KEASLING, executive artistic director of the design team for Great Lengths USA Hermanus, South Africa My main goal with the company is: Making sure everyone is able to realize the full potential of our brands. The reasons I chose to join this company are: The amazing products in its portfolio as well as its potential. I get inspired by: Listening to other people's real-life stories of doing good. I'm happiest when: I'm with my son. My favorite way to unwind is: Going for a long cycle on my bike. My top vacation destination is: Thailand. I t has great weather and amazing seafood. — My favorite fi lm is: Carlito's Way. My Starbucks order is: I don't drink Starbucks! I opt for fresh Moroccan peppermint tea. I work in professional beauty because: I—grew up in the industry. My mum was a hairdresser, which meant that I was in her salon from the time I was fi ve years old. MARK GIANNANDREA, vice president, Salon Commercial, EMEA, for Kao USA a i y

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