Beauty Launchpad Magazine

OCT 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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94 The Colorist | OCTOBER 2018 | CLOCKWISE FROM TOP: COURTESY OF MATRIX, COLOR: RICKEY ZITO; STYLING: DAN CSICSAI; COURTESY OF SCHWARZKOPF PROFESSIONAL; COURTESY OF ALOXXI; GETTY IMAGES DARK CHOCOLATE Help clients keep it cool with this gorgeous brunette shade, created by ★ Aloxxi artistic advisor Rocco. @aloxxihair BASE FORMULA • Chroma 6N 30g. with 20-vol. Blue Developer 45 g. The Blue Developer will assist Aloxxi Colour in controlling the underlying warmth when lifting. 1 Develop for 40 minutes. MID-LENGTHS AND ENDS 1 Appl y 30g. Tones 7A with 7-vol. Activator 10 minutes after applying Formula 1. 2 Develop for 20 minutes. (When you want Intense tonal direction, the mixing ratio is 1:1.) TIP: CROWN JEWEL For the client who wants to be more adventurous with her color, ★ Matrix brand ambassador Rickey Zito dreamed up this stunning amethyst-inspired shade. He shares this pro tip: "While I'm applying color, I make sure I move the brush in a side-to-side motion across the hair to ensure complete saturation and avoid missed spots." @matrix The side-to-side application helps in saturation and ensures the blending of each formula together as you are applying each new formula for a seamless transition of colors. FORMULA A • 1:1 Light Master and 3-vol. Cream Developer and Bond Ultim8 FORMULA B • 1:1 Black Semi and Marble Grey Semi FORMULA C • 1:1 Retro Blue Semi and Lucky Duck Yellow Semi FORMULA D • 1:1:1 Retro Blue Semi and Admiral Navy Semi and Lucky Duck Yellow Semi FORMULA E • 1:1 Royal Purple Semi and Clear Semi FORMULA F • Blooming Orchid Semi PRE-LIGHTEN 1 Use quadrant sectioning and ½-inch sub- sections. Apply Formula A starting ½-inch away from scalp, pulling through mid-lengths and ends. Process until 2/ 3 of desired lightness is achieved. 2 Mix new batch of Formula A for scalp and apply. Process for up to 50 minutes. Rinse thoroughly and shampoo. TECHNIQUE 1 Section hair into eight sections. Part the hair into quadrants. Then divide each quadrant in two, creating triangle sub-sections, starting at the crown, downward. 2 Beginning in the nape area, apply Formula B to the new growth area in a side-to-side application and slightly pull down to mid-lengths. Thoroughly saturate each section as you apply. Next, apply Formula C to mid-lengths and Formula D to ends. 3 In the next sub-section, apply Formula B to the new growth, slightly dragging into mid-lengths. Apply Formula E to the mid- lengths and Formula F to the ends. Repeat the side-to-side application and blending of colors. 4 Continue this application until complete, repeating the application of formulas. Process up to 30 minutes, then rinse thoroughly. Next, apply Bond Ultim8 Step 2 Sealer for 10 minutes, and rinse. LOVELY LILAC ★ Schwarzkopf Professional Vibrance infl uencer Sara Hinckley keeps things light with this soft and subtle lilac shade. Her client's hair was previously lightened with BlondMe 20-vol. and processed until hair reached a level 10. @schwarzkopfusa ROOTS • Equal parts Igora Vibrance 8-19, 6-1 6-0 with 13-vol. developer ENDS • Igora Vibrance ¾ 9, 5-98 • 1/ 8 Violet Concentrate 0-99 • 1/ 8 Clear 0-00 • Process for 20 minutes.

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