Beauty Launchpad Magazine

OCT 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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76 | BEAUTY LAUNCHPAD | OCTOBER 2018 News SHOW US YOUR BEST HAIRSTYLES & BE THE NEXT RISING STAR! Follow us on Instagram @beautylaunchpad, post your best styles and tag #beautylaunchpad for a chance to be featured. Log on to beautylaunchpad.com/ subscribefree for a free magazine subscription. WHO: Oribe WHAT: Fall 2018 Launches Event WHERE: New York WHEN: August 8 WHY: Oribe celebrated the release of its fall launches with a press cocktail hour at the 11 Howard in SoHo, NYC. Inspired by skincare boosters, the brand created high-intensity power drops, which can be added to product, used alone or mixed together. The drops tackle three main client concerns, including color preservation, damage repair and moisture—all using highly concentrated vitamin complex formulations. In addition to product boosters, Oribe launched the luxe Côte d'Azur soap and incense line, because no one can get enough of the brand's signature scents. —EMILIE BRANCH COURTESY OF ORIBE; COURTESY OF EMILIE BRANCH WHO: ghd WHAT: Platinum+ Styler Launch WHERE: New York WHEN: August 22 WHY: Celebrity stylist and brand ambassador Justine Marjan debuted the ghd Platinum+ Styler to media attendees at the Dominick Hotel in SoHo, NYC. Guests were given a live demo of the innovative smart-tech styler by Marjan. Relying on elevated technology, the Platinum+ has built-in software that senses the hair on the plates. It never goes above 365 degrees to help avoid follicular damage, is able to re-evaluate the temperature based on hair type, and monitors heat 250 times per second. The iron also features software that can "read" the hair, measuring the density and thickness of sections. Heat is evenly distributed throughout the plates thanks to ultra-zone technology, which allows for 70 percent less breakage and two times more color protection. —EB

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