Beauty Launchpad Magazine

OCT 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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74 | BEAUTY LAUNCHPAD | OCTOBER 2018 News WHY: The brand unveiled its new style collectives for 2018 with a runway show. The four collectives include neuBohemian, neuMinimalist, neuUrban and neuClassic, which are meant to categorize clients into one (or more!) of four groups. Kathy Simon, Neuma global artistic director and creator of the four collectives, says she wanted to create trends that showcase "every style for everyone—once and for all." The next two days were fi lled with hands-on workshops focused on helping stylists craft editorial and wearable looks inspired by the four collectives, as well as business classes that covered topics such as using social media to grow your business and retail marketing strategies. —JB JASMINE BROWN Neuma celebrates its annual California Experience in Huntington Beach, California. A model displays modern glam for the neuClassic look at Neuma's California Experience runway show. WHO: Neuma WHAT: California Experience WHERE: Huntington Beach, California WHEN: August 25-27

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