Beauty Launchpad Magazine

OCT 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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72 | BEAUTY LAUNCHPAD | OCTOBER 2018 COURTESY OF PRAVANA News WHO: Pravana WHAT: Intense Therapy Lightweight Healing Regimen Launch WHERE: Culver City, CA WHEN: August 1 WHY: After the incredible success of Pravana's Intense Therapy Leave-In Treatment, the brand decided to expand the line. To celebrate the release of the three-piece healing regimen, Pravana invited Beauty Launchpad to participate in a morning of healing and restorative care in its new corporate offi ce. All those invited enjoyed an hour of yoga to help the body, and then focus on hair restoration. The treatment consisted of Intense Therapy Lightweight Healing Shampoo, Conditioner and Masque, which work together to reduce hair breakage by up to 98 percent on all tress types. —MEGAN ADAMS Microscopic photo of hair before the Intense Therapy Lightweight Healing Regimen Microscopic photo of hair after the Intense Therapy Lightweight Healing Regimen The Pravana Intense Therapy Lightweight Healing Regimen is comprised of a shampoo, conditioner and mask.

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