Beauty Launchpad Magazine

OCT 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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OCTOBER 2018 | beautylaunchpad.com | 65 A guide to innovative high-tech tools that are changing the hair game. HAIR TOOLS ARE STYLISTS' TRUSTED ALLY, enabling them to achieve the impossible—making even the most unmanageable manes appear sleek and shiny. Tools certainly have come a long way over the years, and there are always new innovations being launched by companies to keep the industry at the top of its game. "At our company, innovation is grounded in open communication with hundreds of stylists in more than 100 countries," says Ken Russo, president of Gamma + Italia. "We feel that advanced technology, to be relevant, should fi rst and foremost make stylists' work and lives easier. It's a collaboration now that powers our vision to evolve the essential while launching the brilliant and new." Some even fi nd inspiration in unexpected ways: "I'm constantly working with our research and development team to bring our customers the most advanced tools," says Dr. Farouk Shami, founder and chairman of Farouk Systems. "I've been inspired by how elements are used outside of our industry. While traveling, I saw ceramic technology used in pizza ovens and lava stone used for cooking. We have incorporated them into our tools, both serving as excellent conductors of heat. I have also worked with NASA to incorporate their technology into our tools." Most often, companies create tools in response to a need that they see in the market. Stephen Courtney, director of new product innovation at Dyson, explains, "Research and development sits at the heart of everything we engineer. We have over 4,000 engineers striving for the same result—developing genuinely superior products. How that product functions is centered around the solution to the problem we are solving. Developing engineering-led solutions can take years. Our current technology pipeline stretches 15 years out." Here, we examine fresh tool releases that push the limits of technology in the most beautiful ways.

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