Beauty Launchpad Magazine

OCT 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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44 | BEAUTY LAUNCHPAD | OCTOBER 2018 Live & Learn/ Rising Star COURTESY OF PAULA HOUSTON WHY WE LOVE HER: Paula Houston is the ringlet whisperer! The Paul Mitchell Systems national educator uses her social platform to share curly how-tos and eye- catching after shots. Her top curly care advice? "Hydration, hydration, hydration," she enthuses. "Weekly deep- conditioning treatments are a must! My current fave is Paul Mitchell Lavender Mint Deep Conditioning Mineral Hair Mask." WHO: Paula Houston @hairbypaulahouston # OF FOLLOWERS: 10.3k (at time of print) LOCATION: Salon Mix in Los Angeles Curl Up Each month we're highlighting a social media savvy stylist who's doing it right, using the platform to further both her career and her brand. Check out October's Insta-sensation! W Pa w h

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