Beauty Launchpad Magazine

OCT 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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40 | BEAUTY LAUNCHPAD | OCTOBER 2018 Live & Learn/ Giving Back StyleCraft (@stylecraftus) StyleCraft, a brand of professional hair appliances, donates a portion of profi ts to Art in Action, a nonprofi t resource that reaches school children who might otherwise not have access to the experiences and inspiration of art, design and music education. "I started exploring art and music at a very young age and it shaped my vision and life," says vice president Austin Russo. "This is the reason we will, from the very start, donate a portion of sales to support art education." Trissola/Envy Professional (@trissola) Trissola donated 10 pieces of art, from oil paintings and Marc Chagall etchings to photographs by George Hurrell, for the City of Hope silent auction that took place at this year's CosmoProf Las Vegas. "Beauty Launchpad 's own Deborah Carver, who was the organization's 2018 Spirit of Life Gala honoree, inspired us to get more involved and help raise money for cancer research," shares Trissola founder Lilly Balasanyan. Think Pink BRANDS GO PINK TO SUPPORT OCTOBER'S BREAST CANCER AWARENESS MONTH. WetBrush (@thewetbrush) incorporated the famous ribbon on its limited edition Original Detangler Brush, which was created to fi ght this disease. "Breast cancer aff ects so many women, and we are proud to support the fi ght," enthuses PR manager Shannon Comstock. Twenty percent of sales will aid the Breast Cancer Research Foundation. Olivia Garden (@oliviagardenint) debuts a special collection every October. This year's off ering includes four NanoThermic Ceramic + Ion Thermal brushes that retain heat longer for superior styling, plus a special set of SilkCut Shears. Twenty percent of net proceeds will go to the Breast Cancer Research Foundation. It was a hairy twist on the #WearItPink campaign, when Natulique (@natulique) encouraged hairdressers to dye their tresses pink. "We received more than 100 images of rose-colored hair from stylists around the world, and reposted them with #HairItPink," says brand manager Søren Kjelstrup. For every "like" received, the brand donated one euro to the UK's Breast Cancer Now charity. COURTESY OF MANUFACTURERS For an extensive list of brands that support breast cancer awareness month, visit beautylaunchpad.com. Breast cancer awareness has always been at the heart of RevitaLash Cosmetics ' (@revitalashcosmetics) platform, which began as a way to honor the legacy of founder Michael Brinkenhoff 's wife, Gayle. This year's RevitaLash Advanced Eyelash Conditioner and RevitaBrow Advanced Eyebrow Conditioner come in a white cosmetic bag tied with the celebrated pink ribbon, and two dollars from each sale are being donated to research initiatives. Surface (@surfacehairhealth) Surface founders Wayne and Debra Grund sponsored their fi rst World Vision children 40 years ago after launching their hair care brand. They've since pledged 10 percent of profi ts so kids in third-world countries may get access to food, shelter, medicine, healthcare and education.

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