Beauty Launchpad Magazine

OCT 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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38 | BEAUTY LAUNCHPAD | OCTOBER 2018 Live & Learn/ Giving Back Malibu C (@malibucpro) It started in March, when a Veterans of Foreign Wars manager in Indiana requested that hair products be included in a care basket sent to troops serving overseas. Since then, Malibu C has continued to support the military by providing remedies aimed at targeting conditions such as dandruff, eczema, hair thinning and loss, which are often triggered by minerals in water that promote oxidation and clog follicles. "This action is close to my heart, as my son returned from deployment with a chronic scalp condition," shares Missy Peterson, global education and artistic director. "I want men and women in the armed forces to know they don't have to cut off their hair to fi nd relief." MOP (@mop_hair_products) The brand mission is simple: Promote all-inclusive environments that negate hate. MOP routinely donates a portion of its product gains to anti-bullying groups, including Not In Our Town, Human Rights Campaign and the It Gets Better Project. "Originality is part of our brand, as we know that's what makes each person beautiful in a unique way," says chief marketing offi cer Austin Baskett. "Creating salon spaces that welcome without prejudice will forge a better world." Gelish (@gelish_offi cial) and Morgan Taylor (@mtmorgantaylor) Adventure calls this season with Gelish and Morgan Taylor's new African Safari polish collection. The range boasts six wild shades inspired by sweeping landscapes, all featuring sassy names like "Are You Lion to Me?" and "No Cell? Oh Well!" Says founder Danny Haile, "We added an extra layer of richness to the fall color palette." Best of all, a portion of sales supports the welfare of endangered species and protection of natural animal habitats. Neuma (@neumabeauty) "We're alarmed by the decline of bees," notes Lisa Kovner, Neuma marketing lead. The brand created "Meant to Bee" as a means of supporting Pollinator Partnership, a group that works to preserve those insects that sustain our ecosystems. Each purchase of neuMoisture Intensive Masque benefi ts this nonprofi t and includes a complimentary packet of North American wildfl ower seeds, so shoppers can foster their own bee-happy gardens. OPI (@opi) OPI believes that color has the power to change behavior and improve the world. Its newly launched "Color Is the Answer" campaign kicked off by partnering with Ronald McDonald House Charities, which helps keep families together while sick kids undergo medical care. In June, the brand visited the Ronald McDonald House garden in Los Angeles to plant fl owers and adorn stones with messages of hope, while nail techs brought smiles with brightly painted manis. "We invited patients and their families to join us, so that everyone might be connected by color," refl ects Jill Bartoshevich, global director of color creations. RepĂȘchage (@repechage) RepĂȘchage is a sponsor of this year's 10th annual Lang Lang & Friends Gala Concert Dinner, founded by renowned Chinese concert pianist Lang Lang. The organization aims to ignite musical passion in students so they can become leaders who bridge cultural gaps and unite local communities. "Music is often cut from the curriculum of US schools, making it a vital art form to support," affi rms RepĂȘchage founder Lydia Sarfati. COURTESY OF MANUFACTURERS Paul Mitchell (@paulmitchellus) The brand supports Baby2Baby in its work to provide diapers, clothing and other basic necessities that every child deserves for low-income families. Additionally, for every Paul Mitchell Kids "Oh What Fun" gift set sold this season, the brand will provide a bottle of Baby Don't Cry Shampoo to a Baby2Baby child in need.

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