Beauty Launchpad Magazine

OCT 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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32 | BEAUTY LAUNCHPAD | OCTOBER 2018 Live & Learn/ Salon of the Month INSIDE STORY: Rancho Santa Fe, an affl uent neighborhood in San Diego, seems an unlikely spot for Salon Draven—which looks like it belongs on the set of a Tim Burton fi lm. The 1,000-square-foot space has been open since July 2017, and what's most striking is the complete lack of color: Wall-to-wall and fl oor-to-ceiling, everything is painted black. Ditto for the furniture— each piece was bought or custom-made to refl ect owner Andrea Draven's penchant for gothic design. "First-time clients are often taken aback," she laughs. "But I worked hard to cultivate a lighthearted vibe, so the space doesn't have a feeling of darkness." Accents like gold light fi xtures and a Swarovski crystal chandelier infuse pops of light. Playful elements likewise lend notes of whimsy. A giant Victorian mirror behind the shampoo bowls is affectionately known by all as "Mirror, mirror on the wall." The bathroom is black with noir sinks and an ebony toilet, while oversize baroque frames show paintings of historic fi gures with the heads of cats—Marie Antoinette sports a giant pink bow between her ears. "I was infl uenced by fashion icons like Thierry Mugler, Alexander McQueen and Versace," shares Draven, a New York City native who boasts a fashion design degree from the (Fashion Institute of Design & Merchandising) in Los Angeles. Gothic-inspired Salon Draven strikes a bright note in sunny California. —FRANCESCA MOISIN STEVEN SANDLER, TRANSCENDENT IMAGE Black Magic Salon Draven / Rancho Santa Fe, California WHAT'S UNIQUE ONE-STOP SHOP: Along with cuts and color, Draven does eyelash extensions and nail services from a mobile station in the back of the salon. BEWITCHING AMBIENCE: The all-black "Halloween tree" is decorated with vintage ornaments and hand-beaded couch pillows that look like spider webs [on display during October]. COLOR LINES: OYA, Pravana, Redken, TIGI RETAIL LINES: Virgo de Novo, a local and family operated line of vegetable-based products REFRESHMENTS: Specialty wine and tea, cupcakes and macarons, all served on fi ne bone china NUMBER OF CHAIRS: I had a vision in my head for how my salon should look— and I stuck with it," says Draven. ANDREA DRAVEN From the ebony-lacquered open ceiling and black grout on the tiles to hand-painted antique Victorian cabinets, everything is noir at Salon Draven. "When it comes to service, I'm meticulous," laughs Andrea Draven. "I book half the amount of daily clients as many salons because I want each guest to receive one-on-one attention." 5

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