Beauty Launchpad Magazine

OCT 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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26 | BEAUTY LAUNCHPAD | OCTOBER 2018 Live & Learn/ Head of the Class Sam Villa's new educational program, Become a Better Hairdresser, curates structured content to take the guesswork out of coursework. —TRACY MORIN Better Hair Days COURTESY OF THE SAM VILLA COMPANY T oday's plethora of educational opportunities creates a bit of a catch-22: Stylists enjoy more options than ever, but where does one even start? This quandary inspired the Sam Villa (@samvillahair) team to create Become a Better Hairdresser, a series of online videos that distill need-to-know info into a structured, easy-to-follow program. "Hairdressers were telling us that the amount of online education was overwhelming; Sam Villa alone has more than 400 videos on YouTube," explains Andrew Carruthers, education director. "We wanted to take and curate the content we already have to make a program that pros can follow step by step. We chose what's most applicable right now—the topics that touch most hairdressers on a daily basis." Content centers on the company's specialty subjects (cutting and styling) in four categories: face framing, blow-drying, fl at iron techniques and layering techniques. The 32-video collection features practical tips and tricks that viewers can implement immediately, while corresponding blog posts offer extra info for students who want to delve deeper. Even better, stylists are invited to make their voices heard regarding future development of the series, which launched last July to rave reviews. "We're always evolving based on feedback; we really listen to what users tell us, and that's what guides us," Carruthers asserts. "We may add or trade out videos based on response, and we'll keep creating content that offers essential know-how in bite-size chunks that are focused and easy to digest." FAST-TRACK TEACHING Carruthers notes that Sam Villa education—including its new video program—stands out for its salon- friendliness, delivering intel in a way that's easy to absorb, then put straight into practice. "We focus on salon reality and teach so that students can immediately do something with the info," he relates. "Most of the videos are under 10 minutes and focus on techniques as well as problems/ solutions. When stylists have a break in the salon, they can quickly watch a video and be back on the fl oor with newly acquired knowledge." EXTRA CREDIT When stylists sign up for Become a Better Hairdresser, they'll score access to the program's core 32 videos, plus a few extra treats— targeted bonus content that's most relevant to them. Hence, stylists might receive videos that deconstruct four in-demand braiding techniques, while salon owners can tackle topics like coaching, front desk and retail strategies. Carruthers teaches a class. VISIT SAMVILLA.COM AND CLICK ON THE "PROFESSIONAL" TAB TO SIGN UP FOR THE FREE PROGRAM. Andrew Carruthers, Sam Villa education director

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