Beauty Launchpad Magazine

SEP 2018

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90 | BEAUTY LAUNCHPAD | SEPTEMBER 2018 News Tag your best images with #beautylaunchpad to be featured on our social channels Best Work SHOW US YOUR More and more Latina clients with curly and coarse hair are embracing their natural textures. But there are still many Latina women who insist on smooth, silky blowouts, and these clients can be tough to satisfy! Here are six of my top, hard-won tips for successful, long-lasting blowouts on textured hair. PREP WITH PROPER PRODUCTS. Coarse, curly strands thrive on moisture, but continuous thermal styling can make hair dry and in turn increase frizz and curl reversion. Hence, I put my clients on a regimen of rich, moisturizing products. One of the most effective ingredients for this hair type is shea butter, which can be found in the Total Results Mega Sleek collection. In addition to the shampoo and conditioner, I love the Mega Sleek Blow Down Cream for styling prep. GET SILKY. When it comes to staving off frizz on smooth blowouts, silk is the solution. Sleeping on a silk pillowcase or wrapping hair in a silk scarf prevents hair from creasing and becoming fl at. What's more, silk is a cool fabric, so it's a great option for clients who are prone to perspiring at night, which can cause hair near the scalp to frizz. KEEP IT DRY. Many of my blowout clients often go up to a week without shampooing to maintain their sleek textures. In these instances, I always recommend a dry shampoo for keeping the scalp fresh and oil-free. I like Biolage Waterless Clean & Recharge Dry Shampoo for clients with lighter hair because it's a white, rice-based formula, and Style Link Mineral Play Back Dry Shampoo, which is a colorless formula that's great for brunettes. WORK IT OUT. Workouts can be hard on blowouts. Before hitting the gym, tell your client to gather her hair in a high ponytail and then cover her hairline with a terrycloth headband. The band will absorb the perspiration that can cause frizz. If a few locks do become frizzy, use a mini fl at iron for touch-ups. SWITCH TO ROLLERS. Some of my clients feel that blowouts dry out their hair. In these instances, we set the hair on large, magnetic rollers and put the client under a hood dryer. Not only is this gentler for the hair, but it creates sleek body and bounce, and it frees up the stylist's time to fi t in an extra cut or color service. THE DOUBLE BRUSH TECHNIQUE. This is how I eliminate the need for fl at ironing the hair. I fi rst dry section by section with a boar and synthetic brush to smooth and lift the hair. Then I go over every section again with a Mason Pearson brush and the blowdryer. This second step seals the cuticle and produces beautiful, polished shine. BLOW BY BLOW Robert Santana, Matrix artistic director and Latin Expressions team leader, shares how to achieve a lasting blowout on curly haired clients.

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