Beauty Launchpad Magazine

SEP 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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82 | BEAUTY LAUNCHPAD | SEPTEMBER 2018 Aquage Transforming Paste Lite @aquagehaircare Matrix Biolage Styling Texture Sap @matrix BaBylissPRO Rapido @babylissprousa Aloxxi Working Hairspray @aloxxihair "Three aesthetic elements that contribute to ideal formal styles are shape, balance and texture," notes Aquage educator Becky Marinich. "The shape of this style feels like a classic, rockabilly-inspired formal mohawk. The sides are sleekly drawn back to cleanly accentuate the volume at the front hairline and the detailed chignon at the lower nape. The balance of this shape leads the eye in a diagonal line from the lower nape straight up through the front hairline. If there are too many areas of extreme volume or detail work, there is no clean balance to the design. And the texture created by the plaits provides the perfect degree of contrast and detail without overpowering the style." Adds Kim West, Matrix artistic educator, "Braids have been trending for a few years now; however, the style of plaits are constantly evolving. This is such an interchangeable style that can be worn for a night out on the town or enhanced into a bridal look!" When prepping the hair, West recommends blow-drying with a root lifter and volume builder fi rst to give hair the foundation it needs to braid and twist. She also suggest using an elastic and securing two bobby pins on it, then once hair is gathered, insert one of the bobby pins and wrap the elastic around the ponytail and insert the other bobby pin to create a smoother and more secure style. "Whenever braiding, I always apply product on the back of my hand—that way it's easily accessible to polish and defi ne the individual strands," West advises. Goods to Get the Look Pomp and Circumstance THIS HIGH AND MIGHTY STYLE ADDS JUST THE RIGHT AMOUNT OF ELEGANCE. NAEEM KHAN NAEEM KHAN TOP: VICTOR VIRGILE/GETTY IMAGES (2); COURTESY OF MANUFACTURERS

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