Beauty Launchpad Magazine

SEP 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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36 | BEAUTY LAUNCHPAD | SEPTEMBER 2018 Live & Learn/ Head of the Class Scruples education keeps stylists on the cutting edge of today's hair trends. —FRANCESCA MOISIN Ahead of the Curve COURTESY OF SCRUPLES A ll stylists know that trends are constantly evolving—the challenge is staying ahead of these tress shifts. Enter Scruples (@scrupleshair) education, designed to give hairdressers an edge when it comes to fab looks found in magazines and on social media. "Our courses relay in-depth product knowledge while also arming hair artists with current techniques to remain competitive in today's marketplace," discloses Amie Goltz, VP of education. Case in point: Training for Tomorrow and Global Artistry Design, two of the brand's most innovative offerings. The former is also its longest running, with more than 100 classes taught to date. It kicks off with a welcome cocktail party followed by three days of events including live model demos, runway shows and hands-on instruction. The latter elucidates design cutting, aka the practice of custom-fi tting each snip to head shape based on bone structures, growth patterns and hairlines. "Students further learn color placement, focusing on accentuating facial features, skin tones and eye colors," Goltz reveals. Both are taught several times per year at Scruples Academy, located in Lakeville, Minnesota. Says Goltz, "Our program gives stylists the opportunity to make professional connections while putting practice into action." COSTS $195 Training for Tomorrow $695 Global Design Artistry Schedule: Scruples courses change the way stylists approach cut and color, providing new means of keeping clients engaged and coming back to the chair." —AMIE GOLTZ ADDITIONAL EDUCATION OPPORTUNITIES Field Academy In the fi eld, Scruples distributors off er over 20 look-and-learn classes with various focuses at locations nationwide. On-Demand Digital Education Free content posted monthly on Scruples' YouTube channel. SNEAK PEEK WHAT: Social Stylist Show series, featuring a trio of infl uencers who join forces to showcase styling, creative color and social media techniques. WHO: @ryan.weeden, @kristinacheesman, @antestradahair WHEN: First event kicks off in Tampa, Florida, on September 9—with more to come! Amie Goltz, VP of education Scruples Academy in Lakeville, Minnesota

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