Beauty Launchpad Magazine

Master Class Supplement 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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by KARIE L. FROST GETTY IMAGES 14 | MASTER CLASS | AUGUST 2018 MASTERED THE NITTY-GRITTY ON HOW TO HARNESS INSTAGRAM FOR MAXIMUM EXPOSURE. The days of cutting, coloring, styling and saying "sayonara" to clients sans documentation are over. Smart hair pros know that capturing a perfect photo or video of their work puts them a step closer to success. But that's only half the battle: They also need to utilize that imagery on Instagram to promote their brand. The numbers don't lie: Type in #hairstylist on Instagram, and more than 17 million posts appear, making it a competitive place to share your work, but also one where your message is being sought by millions. The good news: You can reach a highly targeted audience—if you post with a strategy. Here, pros offer insight on how to boost business via your Instagram feed. Instagram,

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