Beauty Launchpad Magazine

Master Class Supplement 2018

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10 | MASTER CLASS | AUGUST 2018 Based in Southern California, easihair pro is a hair extension company that provides education in the application of extensions, as well as business and management courses for industry professionals. One of the company's core values is a commitment to continuing education. Lance Courtney, easihair pro vice president, a keynote speaker, international business trainer and coach, shares the company's approach to education, robust course offerings, and much more. EDUCATOR SPOTLIGHT: Lance Courtney (@lancecourtney) easihair pro vice president What promise do you make to your customers? We're extremely education-focused, because real education should do more than make people feel good—it should drive measurable change. So our team of national and international educators makes three unique promises at the beginning of every education session: We promise to increase your average service sales, as well as increase your retail sales and pre-booking. Beyond that, we built our reputation on consistent, high quality, remy cuticle-intact hair, a vast selection of colors, and exceptional customer care. Or more accurately, we let our clients do the bragging about our product, which has cemented our reputation. What's unique about the brand's approach to education? We know that salon owners are extremely busy. The learning curve to implement a new service can often take years to master. We take the guesswork out of it and provide proven turnkey solutions that allow salons to instantly thrive. Ultimately, our philosophy is to empower process, not just sell product. If we're going to provide a professional- only product, we have a responsibility to ensure salons are successful with our line. Our growth- driven education programs have a successful track record for supporting professional salons that want to dominate in the highest earning and most profi table salon category. At easihair pro, we are more than just hair extensions. Our education department is led by certifi ed trainers and business coaches, and our curriculum is designed to deliver on our mission, which is "creating successful salon professionals." THE PROFESSIONAL BRAND OFFERS A WELL-ROUNDED APPROACH TO EDUCATION. LANCE COURTNEY EASIHAIR PRO VICE PRESIDENT POWERED BY easihair pro also teaches on topics that aren't extension-specifi c. Can you elaborate? Our mission is "creating successful salon professionals," and that's not solely just about hair extensions. It includes everything from the front of the house to the back of the house, and all activities in between. We know that when a client trusts her hairdresser enough to say "yes" to easihair pro for either volume, length or chemical-free color, that the client most likely will return to the salon a minimum of eight times a year, which is 30 percent more than the national average. Everything that happens in the salon is connected. When there is an increase in the frequency of annual visits, there is also an increase in retail sales, gift card sales, promotions, new services, etc. All of this is critical to creating measurable growth. We're committed to seeing our salon partners thrive in every category. What types of education do you offer? We currently offer a wealth of live and virtual classes. We're launching a program entitled "easiology" which also includes the following classes: JUMP START: One-day fundamental certifi cation ACCELERATE: Two-day advanced application and business certifi cation AMPLIFY: Six-week follow-up on removal, reapplication and business growth ON TREND: Color, cutting, blending and editorial TRAIN THE TRAINER: Public speaking, presentation skills and training excellence COURTESY OF EASIHAIR PRO easihair pro We're extremely education focused, because real education should do more than make people feel good, it should drive measureable change." easihair pro offers a variety of certifi cation courses.

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