Beauty Launchpad Magazine

AUG 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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34 | BEAUTY LAUNCHPAD | AUGUST 2018 Live & Learn/ Quick Tips Drastic shifts in hair hue come with their own set of rules. —FRANCESCA MOISIN ROCKY: FAROUK SYSTEMS; GETTY IMAGES (2) Dyeing for a Change As summer shifts to fall, so too does foliage explode in color—and sometimes tresses mimic nature in their riot of auburn, russet and fl axen tones. Striking chroma modifi cations make hair a fun canvas to play with, yet care must be taken when painting. These tips, courtesy of Farouk Systems (@farouksystems) global artist Rocky Vitelli, will help guarantee stunning saturation sans damage. ROCKY VITELLI (@rockyvitelli) 1. TALK IT OUT Dramatic color alteration requires a thorough stylist consultation. Get a clear sense of the specifi c shade desired, and when in doubt, ask for Instagram posts or Pinterest pins as visual aids. Be proactive when it comes to care and start chatting maintenance during your client's fi rst visit. 2. GET REAL Virgin hair may be every stylist's dream, but most clients have some chemical history, be it minimal face-framing balayage or a previous roots-to-tips conversion. Ask for an in-depth record of past tint work, as compounds lingering in tresses can affect future color outcomes. 3. BRUNETTE GOING BLONDE Opt for violet and ash toners to eliminate unwanted yellow casts on blondes. Encourage at-home washing with purple- tinged shampoo once a week to combat brassy notes. Remember that pale strands refl ect less light. To boost luster, high- gloss products should be a regular part of styling regimens. Finally, manage client expectations. This transformation can't happen in a single visit. 4. BLONDE GOING BRUNETTE Mix a dash of red into brown formulas to nix unwanted green hues. When washing for the fi rst time, use a gentle shampoo with a 4.5 to 5.5 pH to prevent fading. 5. BLONDE GOING RED Benefi ts include increased shine and head-turning locks, but be sure guests are ready for this drastic plunge. Going back is hard, as crimson stains stick to ashen tresses. 6. BRUNETTE GOING BLACK Use a dash of blue additive for ebony saturation that's full of dimension. 7. GRAY COVERAGE Add gold to formulas for a sun-kissed look that still feels natural. 8. FACE FACTS Fine lines, wrinkles and under-eye circles are inevitable after a certain age, and very dark dyes draw attention to shadows and lines. Suggest rich chocolate brown hues over onyx, or caramel highlights rather than a shock of platinum. 9. MAKEUP MATTERS Vivid color calls for matching makeup. Here, a solid general rule to relay: Light hair requires subtle shading. Darker tresses can handle more dramatic color pops.

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