Beauty Launchpad Magazine

AUG 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Page 21 of 126

AUGUST 2018 | | 19 Editor's Notebook O ne matter on which we can all agree: Education is the lifeblood of our industry. We remain in-the-know on the latest cut, color and style trends by attending continuing education classes built upon technique; we acquire knowledge on retail strategies by enrolling in business seminars; and we effectively train and mentor staff through leadership insight gained in salon management courses. We understand the merits of education at all levels—from beginning to advanced—which is why you'll fi nd our fi rst-annual educational supplement, Master Class, included with this issue. Within those pages you'll receive guidance on mentoring; Instagram best practices; the benefi ts of acquiring both barbering and cosmetology licenses; and intel on top academies, classes and educators. Further, in the pages of our August edition of the magazine, you'll glean educational acumen on subjects such as how to handle hair thinning (page 86); myriad means of properly guiding clients through major mane changes (page 102); and secrets to running a successful salon (page 108). Naturally, education exists beyond the printed pages of our magazine: Be sure to log onto for additional industry intelligence and hair how-tos, as well as tune into our brand-new weekly podcast series, Pro Beauty Talks, where host and co-producer Melanie Kopeikin interviews the biggest and brightest artists and company leaders (read: Sonya Dove, Michael Polsinelli, John Heffner, and more) on topics ranging from business advice to what inspires them daily. You can discover our podcasts by logging onto podcasts, or by searching "Pro Beauty Talks" via iTunes, Google Play, TuneIn and Stitcher. Whether you're listening, reading or attending a class in person, I hope your quest for knowledge expands your mind and skill sets to boundless limits. In an industry built upon constant change and innovation, continuing education isn't an option—it's vital. Education Is Everything ALYSON OSTERMAN-KERR, Executive Editor @alysonosterman L TO R: AMY DODDS; EMILIE BRANCH; ALYSON OSTERMAN-KERR OH, THE PLACES WE GO! 3 1 2 1 It's a tough job: I palled around with American Crew models to ring in the brand's newly forged Harley-Davidson partnership at the Premiere Orlando show in Florida. 2 We were in New York City with Fern the Barber, Brandon Palmore and Jason Reyes to celebrate the launch of MVRCK Barbering by MITCH. 3 I joined Zach Mesquit (aka @platinum_perfection) and Schwarzkopf Professional's Jenna Siddiqi on a FantaSea Yacht in Marina del Rey, California, for the unveiling of Igora Vibrance .

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