Beauty Launchpad Magazine

AUG 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Page 124 of 126

HAIR: ANDREA DE DEUGD; PHOTOGRAPHY: ELIZABETH MALEEVSKY; MAKEUP: JIM JIRARNUTTARUJ World View 122 | BEAUTY LAUNCHPAD | AUGUST 2018 AUSTRALIAN HAIRSTYLIST ANDREA DE DEUGD SOARS TO NEW CREATIVE HEIGHTS WITH THE TENACITY COLLECTION. —KK Amelia Earhart, the fi rst female aviator to fl y solo across the Atlantic Ocean, once said, "The most diffi cult thing is the decision to act, the rest is merely tenacity." Inspired by these words, Aussie stylist Andrea de Deugd pushed herself to new creative heights by executing the Tenacity compilation from idea to completion in just three weeks, which proved to be quite an impressive feat. "I wanted my images to defi ne attitude and emotion through shape, texture and mood," says de Deugd. The image featured demonstrates de Deugd's contemporary take on the classic bob. To create this style, de Deugd sculpted the hair while dry to frame the face and keep the edges sharp to highlight her model's features. She added Matrix Style Link Mineral Airy Builder underneath for control and volume, then used a wide-tooth comb to lift the hair out gently to forge the desired shape. As for the decision to shoot in black and white versus color? Enthuses de Deugd, "It looks timeless." Total Determina on

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