Beauty Launchpad Magazine

AUG 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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Page 113 of 126

AUGUST 2018 | | 111 Plan to invest , rather than earn, for the fi rst year. Don't look for success until your business is at least three years old. Know the rules before you break them. I tell newbie colorists to observe the color road map. You must fi rst know where you are to successfully arrive at the destination you and your client seek. Honor your energy. Get suffi cient rest and sensible exercise. Eat healthy food. Don't smoke or drink heavily—it will shorten your career. Devote 30 minutes a day to silence. Turn off that phone. dos don'ts BETH MINARDI, FOUNDER OF BETH MINARDI SIGNATURE, SHARES HER TOP THREE SUCCESS TENETS. STYLIST AND UPDO MASTER MARTIN PARSONS ON PITFALLS TO AVOID. Don't steal stylists. It might be easy to lure employees from the salon in which you're currently working, but karma dictates that same pain will happen to you down the line. Don't hire non-certifi ed or unlicensed employees, or stylists who don't share your vision. Don't miss an opportunity. I regret not taking advantage of creating a product line when the chance arose early in my career. NINA KOVNER IS A CAREER COACH AND THE FOUNDER OF BUSINESS CONSULTING GROUP, PASSION SQUARED (@PASSIONSQUARED). WHO BETTER TO ADVISE ON THE BASICS OF BRAND BUILDING? BRANDING BASICS Read Tribes: We Need You to Lead Us by Seth Godin and Start With Why by Simon Sinek. Engage a coach who understands brand development, culture and marketing. A cool logo does not make a brand. My go-to culture guru is Keri Davis of Beauty Backbone. (@beautybackbone) Get clear on the culture you want to create and write out the points of why a team should choose you as a leader. COURTESY OF INDIVIDUALS

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