Beauty Launchpad Magazine

JAN 2018

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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66 | BEAUTY LAUNCHPAD | JANUARY 2018 Follow Visual by nature, Instagram is the ideal social platform for stylists—no other medium packs quite the same illustrative punch. And with more than 300 million monthly users, it's become the top site to share everything. Those who excel at posting to the point of making it an art are called infl uencers. They come in two categories: micro and macro. The former (as we're defi ning it for this particular story) boast followings of 10,000 to 100,000 fans; the latter wow with over 100,000 devotees. Here, we round up top Insta artists, and divulge insider info on the techniques they employ to blaze social media success trails. INSTAGRAM INFLUENCERS SHARE HOW SOCIAL MEDIA CAN BOOST CAREERS, PLUS PITFALLS TO AVOID WHEN POSTING. Leaders the by Francesca Moisin

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