Beauty Launchpad Magazine

NOV 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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88 | BEAUTY LAUNCHPAD | NOVEMBER 2017 TOP: EMILIE BRANCH; OTHERS: COURTESY OF MANUFACTURERS News Always Educate This month, Matrix stylist Amanda Epstein clues us into the power of social media (and a good braid) in her "Braids, Twists and Social Tips" continuing education seminar. Tell us about your class. The class is called "Braids, Twists and Social Tips." It's a social media class that incorporates braids and twists. I also teach it at my new salon that I co-own with Thomas Duffy, Lave Om Studio, and at other salons and stores as well. What do attendees learn from the class? We go over the basics of social media and cover the top platforms, including why they are important to help grow our business. We show off various braid types, and discuss how adding a plait to a client's hair can really enhance the look and garner profi t. We also go over how to take pictures like a rock star! What is your favorite part of teaching the class? My favorite parts of teaching this class are the beginning and the end. I say the beginning, because I always start with having students tell me their favorite/least favorite social media platforms, then we go over the top ones. And I like the end because that's when it all comes together! What is the main takeaway you would like students to leave the class with? I would like students to leave with a better understanding of how to use the different social media platforms and why it's so important to our industry. Amanda Epstein What does it mean to get stronger? For Dev Rice, certifi ed yoga teacher and director of communications and creative for Bosley Professional Strength, strength is key to hair health, which is why he was so excited to celebrate the brand's new BosVolumize Ultra Boost Styling Crème. In honor of the launch, Rice invited members of the media (including Launchpad!) to attend his yoga class at the Refl ections, Center for Conscious Living & Yoga in NYC, where editors got to perfect their downward dogs and learn all about how Bosley's latest launch is crucial for those with thinning hair. "It's a real situation for people," says Rice. "We're here today to celebrate a product that really works to address this concern that aff ects so many clients." At Bosley Professional Strength's NYC launch event, attendees enjoyed delectable drinks from Juice Generation and brand tumblers. Bosley Professional Strength celebrates its newest endeavor: BosVolumize Ultra Boost Styling Crème. BETTER, STRONGER The Elite Eye Mask Order 12 or More and get FREE SHIPPING and SPECIAL PRICING! PROTECT YOUR LASH EXTENSION INVESTMENT Introducing LashSavers TM EXTENDS THE LIFE OF LASH EXTENSIONS AND STRIP LASHES PROTECTS EYES AND LASHES DURING SLEEP, MASSAGE AND TRAVEL WASHABLE ONE SIZE FITS ALL • • • • TO ORDER: lashsavers.com 800.690.1654 Eye Mask

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