Beauty Launchpad Magazine

NOV 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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PORTFOLIO 66 | BEAUTY LAUNCHPAD | NOVEMBER 2017 HAIR: STEVE ELIAS; HAIR ASSISTANT: CARRIE BAILON; MAKEUP: SHERRIE LONG; FASHION STYLING: LIZ BACA; PHOTOGRAPHY: WILL TAYLOR WITH THEIR UNWAVERING TALENT, hairstylists have the potential to create an endless array of looks according to their creative visions; of course, executing these styles is only made possible with the right tools at their disposal. Enter the concept behind Olivia Garden's Power to the Tools, a compilation that celebrates stylists' limitless possibilities for creativity in commemoration of the brand's milestone 50th anniversary. "The process to executing this collection was a wonderful year- long journey, inspired by the brand's beloved tools and the juxtaposition of feminine and masculine elements," says stylist Steve Elias. "When speaking to Olivia Garden's Anne Maza and Thanh Kemp about the looks, we aligned on a strong, visually interesting goddess-inspired theme that highlighted volume, shape and style." Looks inspired by the goddesses of mythical lore? Divine, indeed. In a special collection crafted in tandem with the brand's 50th anniversary, Olivia Garden celebrates the myriad looks its tools have the power to create. —AO to the POWER TOOLS "Olivia Garden has a wide array of sophisticated cutting tools, so I wanted to create a haircut shape that highlighted the power of the brand's shears and combs," explains Steve Elias. "A strong heavy wedge shape, reminiscent of '60s and '70s bowl cuts, was modernized by slightly softening the diagonal exaggeration from the front to the back of the shape." INSPO: Amaterasu, Japanese Sun Goddess

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