46
| BEAUTY LAUNCHPAD | NOVEMBER 2017
Live & Learn/ Social Network
Each month we're highlighting a social media
savvy stylist who's doing it right, using the
platform to further both her career and her brand.
Check out November's Insta-sensation!
COURTESY
OF
HOLLY
DECASTRI
Best of
Both Worlds
WHO: Holly DeCastri @hollydecastri
# OF FOLLOWERS: 23.7k (at time of print)
LOCATION: Imago Hair Studio in Wilmington, NC
WHY WE LOVE HER: Holly DeCastri's vivid hues and balayage 'dos are
what dreams are made of! Whether your clients want to bring out their
playful side with bright colors or seek to sport a more natural look, her
creations do it all. DeCastri's tip for long-lasting color? "Let clients know
that at-home care is very important," she says. "Instruct them to wash
hair with cold water, and if possible, to go a couple of days between
washes. I like to upsell clients a co-wash." Noted!