Beauty Launchpad Magazine

NOV 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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46 | BEAUTY LAUNCHPAD | NOVEMBER 2017 Live & Learn/ Social Network Each month we're highlighting a social media savvy stylist who's doing it right, using the platform to further both her career and her brand. Check out November's Insta-sensation! COURTESY OF HOLLY DECASTRI Best of Both Worlds WHO: Holly DeCastri @hollydecastri # OF FOLLOWERS: 23.7k (at time of print) LOCATION: Imago Hair Studio in Wilmington, NC WHY WE LOVE HER: Holly DeCastri's vivid hues and balayage 'dos are what dreams are made of! Whether your clients want to bring out their playful side with bright colors or seek to sport a more natural look, her creations do it all. DeCastri's tip for long-lasting color? "Let clients know that at-home care is very important," she says. "Instruct them to wash hair with cold water, and if possible, to go a couple of days between washes. I like to upsell clients a co-wash." Noted!

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